Every industry needs a sales team to generate potential interests and turn them into loyal customers. A salesperson is the backbone of every company because what he brings to the plate weighs more than most.
Pitching sales is no easy task. Turning a complete non-interested person into a customer requires skills. Some are born with talent, and a few pick them up with experience. However, there are ‘tried & tested’ formulae that one can learn and use in the trade.
In this article, you will learn simple tips to pitch successfully and get a positive response.
Know your audience
The prominence of understanding the audience cannot be stressed enough! There is no one-size-fits-all approach toward every person that walks through the door. The sales pitch is also about analysing the person through their looks and actions.
When filtering your demographic, you will learn how to talk to an older male and a younger female. The benefits a young woman will get from a skincare product are different from their male counterparts. Though skin care is significant for both genders, comprehending your pitch changes the game!
The first step
It is the first step of communication with your audience. But, how would you communicate with them? Surely, the marketing team does its job by attracting traffic to you through social media, advertisements and campaigns. Yet, you’re required to start a conversation with the public on your own.
An easy place to begin with, is an email. Send an email with beneficial information and attractive deals to the customer. As the interested ones respond, you can switch to the next step. Do you know? Over 93% of the salespeople consider emailing the best means to start a conversation.
Pro tip: Hit your target of connecting to hundreds by using the email search tool, GetEmail.io. This free email finder can validate numerous contacts even on platforms like LinkedIn and Gmail.
You’ve made an elaborate and interactive pitch in your mind. You’re sure that the person hearing this will – hands down – invest in the product. But what if the client only gives you 2-4 minutes to do the talking? How will you draft your pitch instantaneously and present it seamlessly?
Creating an impactful pitch that doesn’t exceed 2 minutes time and impresses the listener is called an elevator pitch. Be considerate of three crucial factors for creating one,
- Clarity: The language should be simple without jargon. The conversation should be clear about what you want the person to do.
- Concise: Whether it’s a phone call or an in-person meeting, consider their time precious and come straight to the point.
- Enticing: People will be interested in your product only as much as the stake you invest in explaining it.
Practice it with your colleague, so you learn your strengths and weaknesses.
No matter how well prepared you are, it won’t bear fruit without your confidence. It is a trait/skill every salesperson should possess. Do not dishearten by the number of rejections you receive. It only makes you practice well for your next pitch. More than anything, you will learn what not to speak while pitching.