Most companies nowadays have a website. To drive the traffic to the website, companies focus on SEO. SEO services are a crucial part of lead generation. When the SEO tactics are implemented correctly, the traffic generated is more. There is also a higher potential of converting the audience into a customer. However, digital marketing is not done in a vacuum. It requires multiple strategies to be successful.
One of these strategies is email marketing. Email marketing focuses on personalization. According to a survey conducted on 206 respondents in April 2017, email campaigns ranked the highest personalized user experience. Thus, email marketing can deliver personalized and relevant messages to the audience.
Suppose your agency is working to fulfill this audience’s expectations. In that case, you can rest assured that the email newsletters will not just drive traffic to your site. They will also drive targeted traffic of individuals interested in the work you are doing. If the audience visiting your site is already interested in the work, there is a higher chance that such individuals will get converted into customers.
Email marketing can also help you develop a targeted content strategy. If your email list is effective, all recipients would be your target audience. Suppose you notice that audiences responded well to a specific newsletter. You can use the components of that newsletter and test them out. This way, you understand what your target audience prefers most content.
Another huge advantage of email marketing is that when you send out new and original content to your subscribers, you will understand which emails work best for your customers. Your lead generation agency will check whether you post on the email topic. If not, you can make one. Your email marketing strategy can help you understand which posts you should upload and which type of content your audience shows more interest in. Make sure that you cover the range that your competitors have missed. Thus, these tactics will set you apart from the competition and promote more audience interest in your content.
You can also promote social shares in your emails. If the audience likes the content of the email, they can share it on their social media platform. As per Google, social shares are not a ranking factor for SEO. However, an increase in social visibility can boost your SEO. You can use social shares to improve brand visibility, build partnerships, and receive more link-building opportunities.
A huge part of expert digital Internet marketing is understanding and using different channels to find how the company can positively impact the audience. SEO and email marketing do not seem to be related. However, there are many ways to use email marketing strategies to boost brand visibility and improve search rankings. Segmentation and personalization to drive traffic can help you understand your site goals and enhance the engagement matrix. Thus, email marketing will eventually boost your rankings on Google.