Lead Generation As A Small Business: 5 Proven Strategies That Yield Promising Results

Be it any business, leads are essential for company growth, and having a steady generation of leads can be a gamechanger. Nevertheless, it’s an entirely different game to gain good leads and nurture them until conversions. And one of the first things an employer requires for effective lead generation is a solid strategy, seamless pipeline, and marketing channels to spread the word about their services/products.

Credits: HubSpot

Now, what most businesses often forget is the value of identifying the right target group for their products. Which when not taken seriously can end up in pursuing leads who do not share an interest in your products, thus not being paying customers, taking things back to square one. Therefore, for continuous, quality lead generation, business owners need to take one-step-at-a-time, starting with:

Step I: Setting up an SEO Strategy

Needless to say, Google and other search engines rule the digital space for any consumer query – be it shopping or servicing. Therefore, in order to end up on the front page of the search results, you’d need the backing up of the site with the right keywords, audience demographics, etc.

A major chunk of your website’s criteria like Title tags, header tags, meta descriptions, etc, when embedded with the right keywords can end up higher in SERP results. This process is called content optimization and is best leveraged when done in a natural backdrop, with time and better analysis.

Step II: Email marketing is back!

Business owners often consider email marketing to be a thing of the past, but to this day remains powerful. Once you identify your target groups and their pain points, all you need to do is to redirect them to your product. What feels more like a gentle nudge than a personal email that focuses on giving your audience the convenience they deserve?

In case you’re wondering about getting your hands on the credentials of your target group, here’s a simple solution. With the designing and launch of your website, you can set up newsletter subscription banners, social media signups to keep them in the loop for every update of your product. This way you’re letting your consumers choose whether they’re willing to share their data with you, giving them a sense of control. Starting with a few leads by sending them personalized emails, and taking it from there can be a good approach.

Step III: Build Your Online Community

The best part about social media for businesses is it lets brands interact with their customers in a close, personal way – something that wasn’t as common before. As per the study by The University of Michigan, customers spend 19% more as a part of a brand’s online followers.

Furthermore, it not only drives more customer engagement but also provides the opportunity for organic leads through shares, likes, etc – spreading your business farther than it was.

Step IV: Website Optimization

Imagine yourself taking a stroll through the street and you notice a new store of garden supplies. For someone who loves gardening, would you be interested in checking it out? In general circumstances, the response is yes. Similarly, your consumers can be interested in a lot of things. But in order to get them talking you’d need:

Minimum page-loading time: The probability of potential customers leaving your website can increase upto 32% with just the increase of a few seconds.
Web design: As a business owner you need to keep up with the latest design trends and preferences to have your customers feel comfortable in signing up or exploring your products.
Made for mobile: 60% of consumers access websites through their mobile device, so ensuring that they get a personalized experience only makes sense.

Step V: Acquire High-End Backlinks

A failsafe way of getting your business high up on Google’s SERP results is to reach out to high DA websites and publish your content there. This is where your content strategy (in this case, pillar content) comes into the forefront and covers topics that are both an engaging read and comprise of relevant keyphrases embedding links to your website. The best approach is to keep the content generic for maximum interaction.

Conclusion

Growing your brand is similar to growing plants that require time, patience, and the right efforts. For a business lead generation has always been one of the trickiest things to figure out. However, the good news is that once you’ve got the above strategies around, you’re in for some interesting growth. In case you’re looking to get a headstart in managing your business via implementing tools, here are a few suggestions: