Some Essential Tips To Design A Wine Label For Wineries

Paul watson 2 years ago 3 min read

Wineries spend a huge amount of money manufacturing and marketing their products. Every brand has different wine labels and designing wine labels can be a tough job sometimes. Millions of wine labels are made all over the world for different brands. Label design guidelines for wineries should be taken into consideration and checked deeply before deciding any wine label. It should be attractive enough to gain customer attraction and elaborate something valuable to the consumers. Starting from color choice to correct spelling, all of them should be scrutinized before releasing in the market. Considering the regional regulations are also important in the wine business.

Wines are considered as a celebration drink which is mostly enjoyed at dinner parties or get-together. Wine industry is rapidly growing and it is now easily available at any grocery store. The first thing that gets the buyer’s attention is the label design. To craft a perfect wine label there are certain crucial facts to keep in mind. Here are some easy tips that anyone can consider while designing wine labels –

Having knowledge of the audience: There is too little space on the wine label. Therefore, one should choose each and every aspect carefully which will explain their story. Those who are new to the market, can take ideas from the renewed and veteran winemakers. The company first needs to figure out what their particulars are. Connecting with the customers with proper design of the label can be a great idea.
Choice of color: While designing wine labels one should be extra careful about the color choice. Starting from red, green or white, there are hundreds of colors to choose from. However, oxidation is an important thing to keep in mind. Traditionally, wine bottles come in dark and deeper color to provide a moody feeling. Light blues are also trending but one can also choose lighter red shades or golden shades. Playing with colors and having a proper idea of color can work great to get the perfect match.
Typography: After deciding the color, it is important to think about the types of the label. The typography should be strong enough to make a contract with the existing design. A company chooses the best suitable color to display their history and authenticity. The hip winery has huge fans due to its contemporary style. The logo marks and letters should be eye-catching enough.
Style and imagery: Whether the style is elegant, bold or modern they are all demanding in the customers. Not all the consumers have the same taste preferences. Depending on the brand personality, the wine label theme should be decided. Some prefer to stick to tradition while some prefer giving a modern touch. Whatever the style, it should be eye-catching with minimalist design. Go for a large topography as it can draw attention to consumers. Choose from the existing amusing designs or create a latest one with unique ideas.

How to choose the right wine label designer?

The job of designing wine labels requires quite a good amount of experience. Anyone who is looking for a wine label designer should consider a few factors.

Make sure the designing company has a long working year in the same field.
Only experienced wine label designers can provide the best idea to design a simple yet precise wine label.
Check for online ratings and reviews. Having a quick look at the customer reviews can be useful to evaluable their efficiency. Too many negative reviews can be a sign of their inefficiency.

Conclusion

A beautiful designed wine label with proper font, useful information, and attractive color combinations, can surely benefit the business. They should be distinctive in nature and different from others. All the basic information like grape variety, alcohol content, vintage, etc should be mentioned clearly. In the wine industry, there are certain phases like “reserve,” “barre,” etc. The company should explain to their consumers in the label what they mean exactly. A lot of crucial technical information can be added while designing wine labels. The eco-friendly packaging and green certification quickly gain the customer’s attention.