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Most students prefer to take admission to a school that is located near to their house. That was true until last year, now due to COVID, everything turned into digital. Now online learning is new normal that makes it possible for students to take admission anywhere.
Distant education is considered pretty normal in the current situation and the distance is no more a constraint. With the right approach, schools can encourage students to consider their school and can boost admissions. When different school administrators and directors were asked about how they are growing school admission, they acknowledged digital media. Moreover, the role of student enrollment management software is remarkable during this pandemic.
Schools can also practice some other strategies to grow school admission. We have described some practical strategies that work to increase school admission.
Use Digital Platforms
On average, people spend 6 hours a day on the internet. The use of social media apps and digital content consumption has also been increased due to lockdown. So, a digital platform provides the best way to reach out to your prospective students. The most used social media sites among teenagers are Instagram, Facebook, YouTube, and Snapchat. And all these platforms allow advertisement too.
You can reach out to prospective students through these platforms. But first, you need to do some research on users. Then plan your campaigns and engage with students. Make sure that you are conveying your message well in your ad.
Organize Student’s Inquiries
You used different platforms to advertise your school admissions and you start getting inquiries from different platforms. How will you respond to inquiries of several prospective students? It may feel overwhelming because switching between Snapchat, Facebook, Instagram, etc. and responding to inquiries is very difficult.
Instead of using several systems, you need a centralized system that can lead you to different platforms. So, you can respond without switching between email and Facebook. Different software like student enrollment management software and CRM system is specifically designed to assist you in the admission process. It will help you track all the activities of prospective students like following your social media page, downloading a brochure, playing a video, liking your ad, or taking a campus tour.
Distribute Inquiries Among Call Centers
During the peak admission season, a lot of students contact to get admission details. Most large schools outsource these inquiries to call centers that conduct an initial conversation with prospective students. Students are guided according to their interests and only genuine inquires are forwarded to the admission team for further details. These call centers provide valid information that is provided by the school admission team.
Respective personnel at call centers are trained to convince students and parents for admission. Schools can increase the admission ratio by addressing students’ and parents’ concerns. You can also address prospective students’ inquiries if you want to grow school admissions.
Follow-up With Prospective Students
The prospective students who contacted you or dropped a query in your portal would have dropped their query to many other portals too. Experts say that if you contact the student immediately after his inquiry, the likelihood that the student will enroll in that program increase. So, to grow school admission engage with students immediately after they contacted you.
If you called them after receiving their inquiry and they didn’t pick up, you can leave a text or drop an email. Live chat sessions with alumni, existing students, the admission team, and the virtual tour also help.
Make Admission Process Simple
Only a few students take admission after addressing thousands of inquiries. Many prospective students couldn’t make up for the admission due to a tedious admission process. Therefore, make the admission process as simple as possible.
You can introduce the online admission process, instantly answer their queries, and resolve queries related to financial aid as soon as possible. Providing complete information on the website related to fees, scholarships, facilities, and courses.